Top 10 Podcasts For The Savvy Digital Marketers

When it comes to social media and the digital world, we are constantly evolving. What’s popular one day, is gone the next and something new has taken its place. It’s hard to constantly check the news, then Twitter, Facebook and every other source out there. When it comes to digital, companies are trying new ways to reach their customers. Content marketing is huge for 2015. Let’s talk about some of the best business podcasts to listen too and why I think they are valuable to any digital strategist trying to stay ahead of the curve. These are in no particular order.

1. Six Pixels of Separation hosted by Mitch Joel is my first choice. Joel is a well-respected digital marketer who focuses his podcast by meeting with great influencers of digital marketing and discussing topics that will keep you ahead of the game. You can listen to his podcast here: http://www.twistimage.com/podcast/

2. Social Triggers Insider with Derek Halpern isn’t our normal podcast. Many people who produce podcasts feel like they must create one once a week or once a day to stay relevant. The refreshing thing about Halpern’s podcast is that he only publishes a podcast when he has something intelligent to say. He focuses his podcast around information and has a broad spectrum of idea topics from pleasing everyone around to great marketing and psych tactics. Listen in here: http://socialtriggers.com/category/social-triggers-insider/

3. Inside PR is my next choice. The podcast, hosted by Gini Detrich, Joseph Thornley and Martix Waxman does what it sounds like; it discusses public relations. Every good marketer knows the value of PR and these three really break down the struggles that PR faces in regards to professionals and understanding what drives public relations in regards to social media, sales, marketing, advertising and so on. They can be heard here: http://www.insidepr.ca/

4. Next on my list is Conversations – The True Voice Media Podcast. This podcast is run by a man named Jeff Gibbard. He hosts a phenomenal digital podcast for marketers. He talks about everything from social media, public relations and being an entrepreneur. You can listen in here: http://truevoicemedia.com/category/conversations/

5. For my SEO friends out there, let’s talk about SEO 101. Do you find it hard to keep up with changing SEO trends? Do you even SEO? This is perfect for beginners. Ross Dun and John Carcutt can provide you with a quick tutorial of what SEO is and how to easily get your feet wet on the topic. They keep it in layman’s term so everyone can understand. Great podcast to tune in to: http://www2.webmasterradio.fm/seo-101/

6. One of my personal favorites is For Immediate Release (FIR). The show is produced every Monday and Thursday by UK based Neville Hobson and Shel Holtz, residing in California. The duo tag-teams social media issues that arise on the day of that show along with covering PR and tech topics as well. They can be found in the app store under “For Immediate Release.”

7. Connected Social Media is a great one whether you’re a blogger, social media manager, customer engaged in social or anyone else that uses social media. They can be found at http://www.ConnectedSocialMedia.com and provide you with executives who discuss how their companies are constantly keeping up with social media and changing their strategies.

8. This next one has expert guests each week and inject a ton of humor into their show. I love people who don’t take themselves or their podcast too seriously. I’m talking about The Friday Hangout with Janet Fouts, Adam Helweh and Steve Farnsworth. They are very informative when it comes to branding, PR and social media. You can listen in at: http://www.TheFridayHangout.com

9. Social Media Unscrambled was probably the first podcast I started listening to when I got into the field. Chris Curran & David Deutsch have an interactive radio show and podcast that helps social media make sense. They discuss trends, features and give tips for direct social platforms. They hear interviews with bloggers and experts and also answer your questions. Check them out here: http://www.SocialMediaUnscrambled.com

10. Last but not least, I suggest Marketing Over Coffee with your hosts Chris Penn and John Wall. I love coffee personally; I could drink a pot by myself. In digital marketing, who doesn’t love coffee though? What makes these two different is that they share marketing tips in chunks so you can down your cup of Joe and get on with your day. They discuss a lot with industry leaders and focus on tech as well. Have a cup with them here: http://www.MarketingOverCoffee.com

There you have it. Do you have any to add to this list that I may have missed? I’d love to hear from you.

Interviewing in the Digital Age

Yesterday,  I went on an interview for a new position. Before I went, the hr manager emailed me and said “please be sure to bring a portfolio with samples of your work.” This is a reasonable request as before a company hires you, they want to see what you’re made of. This caused me to come up with some advice to share for other people interviewing as I am:

1. Be different than your competitor. 

Like I mentioned, I was told to bring my portfolio of work. I did. I took it one step further though and I brought my iPad to supplement my work as well. Now, the hr manager was able to look at my writing samples (press releases, blog postings, etc.) through my portfolio. Thinking ahead though, I was able to show her the outdoor media campaign that I had created at one of my last jobs. The benefit of this is that she got to see the billboard in its bright colors and get a feel for what it looked like besides for it just being on paper. I was able to explain that this was a concept I created, took the initiative on and was able to run with. My prior company had never had an outdoor media campaign before and I got to showcase my work right off of their website.

2. Anticipate your future employers needs.

I was going for a social media/pr coordinator position. Before my interview, I checked out their press releases and different social media channels. During my interview, I mentioned that I had looked at them and I had some ideas on how I could improve the channels ROI and help create a bigger buzz for them. The hr manager then asked me what I would have done different. I told her that there was nothing I would do different, as the person who had this job held it for three years, left on good standing and I didn’t want to offend them. I mentioned that they built a great foundation and knowing myself, I explained the areas that I could help improve on and make them better for the company as a whole.

3. Why does this company stand out to you?

When interviewing with the hr manager, she mentioned to me that the company has a lot of “social responsibility” and they are very proud of that. I instinctively put my hand up to my chest and smiled and she noticed and said “social responsibility moves you, doesn’t it?” This was the perfect opening where I could talk about my philanthropy work that I did in college with Relay for Life, Centre County PAWS (the local animal shelter) and of course my work with THON (Penn State’s dance marathon that raises money for kids with cancer). I had also mentioned to her that I read about the environmental awards they had received for their outstanding work.

4. Get a personal feel from the interviewer.

I always remind my friends that interviews are a two-way street. Not only are you looking to start fresh but the company is also looking to add to their company as well. I remind friends that they need you as much as you need them. I also tell my friends to get a personal feel for the company. When the hr manager asked me “What questions do you have for me,” I responded with the usual questions about the job making sure I understood what was being asked of me. I went on to ask her “What do you like most about working here?” She seemed a little taking back as if no one had ever asked her that before. I said to her, “You’re my link to this company and I like to get a feel of what other people in the company think of where they work.” That made her smile and she was able to give me a lot of insight about the company. 

5. Always do a through follow-up.

I always make sure to ask for a business card or a method to follow up with. I know it sounds like an obvious point but I have friends who didn’t know that they should send a follow-up email or phone call to thank the interviewer for their time and to leave an impression. I always send an email with just some follow-up points on things we talked about and why I think I would be the right person for the job. I also always make sure to mention something in the interview that matters to me: i.e.- social responsibility, so that when the hr manager talks about me to the department head, she has something to say like “oh, he knew a lot about our environmental award and was excited to help bring that to the next level.”

What other advice would you offer those interviewing?

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Starting My Own Company

When I was a young boy, I always had the dream of owning my own company. Never did I think that before the age of 30, I would be doing so. I had the opportunity to work with a great web designer and some have some excellent clients to do some work for. All the pieces seemed to fall into place and thus I started X3 Media.

Business is not as easy as it seems. I would like to go through and point out a few things about successful people and people who have the drive that not everyone knows.

The first thing I would like to point out is that success takes time. A person has to know what they want and go for it. Don’t be worried about falling down a few hundred times because that is the only way to fix what you are doing wrong. Trust me, you will do things wrong. I do them wrong all the time and I’ve been in the field for a while. It’s part of growing professionally and knowing not to make the same mistake again.

Also, you are going to make mistakes. Own up to them and most of all, learn form them so that next time you don’t mistake the same mistake. Whether it be a mistake with a co-worker, your boss or in the work that you do, learn what you did wrong and how you can correct it. Early on in my career, I got busted applying for jobs from my work account. I was young and barely out of college. It wasn’t a job I wanted but I was broke and needed the money. Let’s just say, I wasn’t fired but I wasn’t going last there much longer. I found a new job and that was that.

Another big point about running your own business or working for someone else is that you aren’t the perfect fit for everyone and you shouldn’t try to be. Some clients that you may meet won’t be the perfect client for you. They may not have enough money for you to work for them or they may ask for too much for what they are willing to give you. You need to figure out what your own worth is and when to say ‘no’ to a client who just doesn’t work out. Do yourself a favor and find out what your own worth is. What will keep you afloat in your current situation? What will allow you to move up in life? Ask yourself these questions, make lists and take the time to figure it out. You aren’t the perfect fit for every client and sometimes you are better off waiting for the right one to come along instead of just taking one.

You will know what feels right. You will find out through experience what works and what doesn’t. The biggest thing you can do for yourself is to learn what you can from some influencers, ask a ton of questions and make sure that you are constantly learning. Social media and public relations are always changing due to new apps and products. Stay on top of it and talk to those “higher ups” that you trust and can learn from.

And with all of that, X3 Media was born. It’s no where near what I have planned for it but it’s a start. That’s all that I needed, a start.Image

Expectations Of A Brand’s Social Media Manager

When I see brands on social media, I have some expectations. I expect that if I tweet something at a brand, they will respond. It doesn’t have to be in two minutes, I am overjoyed when it does, but I expect a response. In today’s day and age, everything is via the internet and mainly social media. I honestly don’t know when the last time I had to call a hotline or an 1-800 number and sit on hold for 10 minutes when I was able to Google them and find out everything I needed plus more within :90 seconds. The way people are accessing information has changed and social media plays a big role in that.

I expect that brands will also have an updated page where I can find the latest breaking information. If I “like” a brand’s page, “follow” them, repin their pictures, or give them +1’s, it’s because a company is branding themselves in a positive light and they are doing something right. These are the brands that I will make sure my hard earned money or time is going to. If it is a brand that has a product, I will endorse the product by purchasing it and sharing the latest information. I will also be sure to tell my friends about it. If the brand does not have a product or something I can buy physically, I will still share their information and talk positively about it.

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One thing I dislike is when I see a brand on social media that is careless and not updated. Every brand should have time for social media. If the brand doesn’t, hire someone that does. Social media may not be the most important task for a

brand, but it should still be a task. Social media isn’t easy. A person can’t expect to post once on social and have a million followers the next day. It doesn’t happen like that. A person who runs social a social media account must be witty, precise, have excellent writing skills and be able to be convincing without being a door to door salesman.

Community managers have lots to do in real-time. They need to make sure that they are posting quality content in a timely manner, managing both the positive and the negative comments posted about their brand and know that their job doesn’t end because they have left for the weekend or the night. A community manager is someone who always needs to be connected to monitor what is going on with the brand. Don’t delete negative comments posted about a brand. Think how to respond, in a positive way, making your brand loyalty stronger and appeasing the consumer.

One negative tweet or post can ruin a brand’s identity. It’s said that when a brand does something great, a person will tell a friend. When a brand does something bad, a person will tell everyone who will listen. The odds are stacked against a community manager to be on the ball all the time. It’s a high-stakes job with high rewards. I’ve seen so many companies and franchises who will post one negative tweet and the media has a field day with them. Anything said on the internet can’t be taken back.

I encourage my staff to think strategically. Think of great content that will make people want more. This keeps consumers coming back to the site. Think what we can do different to stand out. Think how we can get more engagement on the site and help bring a new revenue stream to the company. Most of all, I just want them to think before they post anything.

Work For Me!

 

 

Marketing/Public Relations Internship:

 

WorkplaceDiversity.com is a specialized online advertising firm located in Parsippany, NJ. We are seeking students who are interested in an internship to gain experience with online marketing, new business development, public relations, publicity, social media management and marketing, special events and brand execution/development strategies. Internships are currently available and are open to all students who are interested. 

 

Internships consist of approximately 15-30 hours per week for the duration of a given semester. Opportunities are available in the spring, summer, fall, and on an abbreviated basis during the winter break. Interns will earn valuable work experience and skills that will be useful throughout their careers.  This internship experience is tailored to each student’s individual strengths, with a concentration in marketing, sales and diversity training.

 

WorkplaceDiversity.com, the source for diversity talent®, is the preeminent job search web site for Corporate Recruiters who are seeking experienced diverse talent. Our goal is to create a connection between companies that support diversity and experienced, distinct candidates by providing one location for recruiters to post open positions.

 

 Students will:

 

  • Work one-on-one with the PR Manager, other upper management and along with other team members to create original content used for publicity, alerts, blog postings and new branding ideas.
  • Students will help to create new business development plans and work to coordinate meetings with other businesses and clients.
  • Students will create press releases, media alerts, publicity campaigns, brand strategies, blog postings and an array of other creative writing to use in their portfolio for future endeavors.
  • Students will help assist the PR Manager with special events including creation, developing and executing such events during the duration of their semester.
  • Students will participate in banner exchanges, online marketing and overall diversity website maintenance in regards to our nine other niche company divisions. 

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