Top 10 Podcasts For The Savvy Digital Marketers

When it comes to social media and the digital world, we are constantly evolving. What’s popular one day, is gone the next and something new has taken its place. It’s hard to constantly check the news, then Twitter, Facebook and every other source out there. When it comes to digital, companies are trying new ways to reach their customers. Content marketing is huge for 2015. Let’s talk about some of the best business podcasts to listen too and why I think they are valuable to any digital strategist trying to stay ahead of the curve. These are in no particular order.

1. Six Pixels of Separation hosted by Mitch Joel is my first choice. Joel is a well-respected digital marketer who focuses his podcast by meeting with great influencers of digital marketing and discussing topics that will keep you ahead of the game. You can listen to his podcast here: http://www.twistimage.com/podcast/

2. Social Triggers Insider with Derek Halpern isn’t our normal podcast. Many people who produce podcasts feel like they must create one once a week or once a day to stay relevant. The refreshing thing about Halpern’s podcast is that he only publishes a podcast when he has something intelligent to say. He focuses his podcast around information and has a broad spectrum of idea topics from pleasing everyone around to great marketing and psych tactics. Listen in here: http://socialtriggers.com/category/social-triggers-insider/

3. Inside PR is my next choice. The podcast, hosted by Gini Detrich, Joseph Thornley and Martix Waxman does what it sounds like; it discusses public relations. Every good marketer knows the value of PR and these three really break down the struggles that PR faces in regards to professionals and understanding what drives public relations in regards to social media, sales, marketing, advertising and so on. They can be heard here: http://www.insidepr.ca/

4. Next on my list is Conversations – The True Voice Media Podcast. This podcast is run by a man named Jeff Gibbard. He hosts a phenomenal digital podcast for marketers. He talks about everything from social media, public relations and being an entrepreneur. You can listen in here: http://truevoicemedia.com/category/conversations/

5. For my SEO friends out there, let’s talk about SEO 101. Do you find it hard to keep up with changing SEO trends? Do you even SEO? This is perfect for beginners. Ross Dun and John Carcutt can provide you with a quick tutorial of what SEO is and how to easily get your feet wet on the topic. They keep it in layman’s term so everyone can understand. Great podcast to tune in to: http://www2.webmasterradio.fm/seo-101/

6. One of my personal favorites is For Immediate Release (FIR). The show is produced every Monday and Thursday by UK based Neville Hobson and Shel Holtz, residing in California. The duo tag-teams social media issues that arise on the day of that show along with covering PR and tech topics as well. They can be found in the app store under “For Immediate Release.”

7. Connected Social Media is a great one whether you’re a blogger, social media manager, customer engaged in social or anyone else that uses social media. They can be found at http://www.ConnectedSocialMedia.com and provide you with executives who discuss how their companies are constantly keeping up with social media and changing their strategies.

8. This next one has expert guests each week and inject a ton of humor into their show. I love people who don’t take themselves or their podcast too seriously. I’m talking about The Friday Hangout with Janet Fouts, Adam Helweh and Steve Farnsworth. They are very informative when it comes to branding, PR and social media. You can listen in at: http://www.TheFridayHangout.com

9. Social Media Unscrambled was probably the first podcast I started listening to when I got into the field. Chris Curran & David Deutsch have an interactive radio show and podcast that helps social media make sense. They discuss trends, features and give tips for direct social platforms. They hear interviews with bloggers and experts and also answer your questions. Check them out here: http://www.SocialMediaUnscrambled.com

10. Last but not least, I suggest Marketing Over Coffee with your hosts Chris Penn and John Wall. I love coffee personally; I could drink a pot by myself. In digital marketing, who doesn’t love coffee though? What makes these two different is that they share marketing tips in chunks so you can down your cup of Joe and get on with your day. They discuss a lot with industry leaders and focus on tech as well. Have a cup with them here: http://www.MarketingOverCoffee.com

There you have it. Do you have any to add to this list that I may have missed? I’d love to hear from you.

Expectations Of A Brand’s Social Media Manager

When I see brands on social media, I have some expectations. I expect that if I tweet something at a brand, they will respond. It doesn’t have to be in two minutes, I am overjoyed when it does, but I expect a response. In today’s day and age, everything is via the internet and mainly social media. I honestly don’t know when the last time I had to call a hotline or an 1-800 number and sit on hold for 10 minutes when I was able to Google them and find out everything I needed plus more within :90 seconds. The way people are accessing information has changed and social media plays a big role in that.

I expect that brands will also have an updated page where I can find the latest breaking information. If I “like” a brand’s page, “follow” them, repin their pictures, or give them +1’s, it’s because a company is branding themselves in a positive light and they are doing something right. These are the brands that I will make sure my hard earned money or time is going to. If it is a brand that has a product, I will endorse the product by purchasing it and sharing the latest information. I will also be sure to tell my friends about it. If the brand does not have a product or something I can buy physically, I will still share their information and talk positively about it.

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One thing I dislike is when I see a brand on social media that is careless and not updated. Every brand should have time for social media. If the brand doesn’t, hire someone that does. Social media may not be the most important task for a

brand, but it should still be a task. Social media isn’t easy. A person can’t expect to post once on social and have a million followers the next day. It doesn’t happen like that. A person who runs social a social media account must be witty, precise, have excellent writing skills and be able to be convincing without being a door to door salesman.

Community managers have lots to do in real-time. They need to make sure that they are posting quality content in a timely manner, managing both the positive and the negative comments posted about their brand and know that their job doesn’t end because they have left for the weekend or the night. A community manager is someone who always needs to be connected to monitor what is going on with the brand. Don’t delete negative comments posted about a brand. Think how to respond, in a positive way, making your brand loyalty stronger and appeasing the consumer.

One negative tweet or post can ruin a brand’s identity. It’s said that when a brand does something great, a person will tell a friend. When a brand does something bad, a person will tell everyone who will listen. The odds are stacked against a community manager to be on the ball all the time. It’s a high-stakes job with high rewards. I’ve seen so many companies and franchises who will post one negative tweet and the media has a field day with them. Anything said on the internet can’t be taken back.

I encourage my staff to think strategically. Think of great content that will make people want more. This keeps consumers coming back to the site. Think what we can do different to stand out. Think how we can get more engagement on the site and help bring a new revenue stream to the company. Most of all, I just want them to think before they post anything.