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Top 10 Podcasts For The Savvy Digital Marketers

When it comes to social media and the digital world, we are constantly evolving. What’s popular one day, is gone the next and something new has taken its place. It’s hard to constantly check the news, then Twitter, Facebook and every other source out there. When it comes to digital, companies are trying new ways to reach their customers. Content marketing is huge for 2015. Let’s talk about some of the best business podcasts to listen too and why I think they are valuable to any digital strategist trying to stay ahead of the curve. These are in no particular order.

1. Six Pixels of Separation hosted by Mitch Joel is my first choice. Joel is a well-respected digital marketer who focuses his podcast by meeting with great influencers of digital marketing and discussing topics that will keep you ahead of the game. You can listen to his podcast here: http://www.twistimage.com/podcast/

2. Social Triggers Insider with Derek Halpern isn’t our normal podcast. Many people who produce podcasts feel like they must create one once a week or once a day to stay relevant. The refreshing thing about Halpern’s podcast is that he only publishes a podcast when he has something intelligent to say. He focuses his podcast around information and has a broad spectrum of idea topics from pleasing everyone around to great marketing and psych tactics. Listen in here: http://socialtriggers.com/category/social-triggers-insider/

3. Inside PR is my next choice. The podcast, hosted by Gini Detrich, Joseph Thornley and Martix Waxman does what it sounds like; it discusses public relations. Every good marketer knows the value of PR and these three really break down the struggles that PR faces in regards to professionals and understanding what drives public relations in regards to social media, sales, marketing, advertising and so on. They can be heard here: http://www.insidepr.ca/

4. Next on my list is Conversations – The True Voice Media Podcast. This podcast is run by a man named Jeff Gibbard. He hosts a phenomenal digital podcast for marketers. He talks about everything from social media, public relations and being an entrepreneur. You can listen in here: http://truevoicemedia.com/category/conversations/

5. For my SEO friends out there, let’s talk about SEO 101. Do you find it hard to keep up with changing SEO trends? Do you even SEO? This is perfect for beginners. Ross Dun and John Carcutt can provide you with a quick tutorial of what SEO is and how to easily get your feet wet on the topic. They keep it in layman’s term so everyone can understand. Great podcast to tune in to: http://www2.webmasterradio.fm/seo-101/

6. One of my personal favorites is For Immediate Release (FIR). The show is produced every Monday and Thursday by UK based Neville Hobson and Shel Holtz, residing in California. The duo tag-teams social media issues that arise on the day of that show along with covering PR and tech topics as well. They can be found in the app store under “For Immediate Release.”

7. Connected Social Media is a great one whether you’re a blogger, social media manager, customer engaged in social or anyone else that uses social media. They can be found at http://www.ConnectedSocialMedia.com and provide you with executives who discuss how their companies are constantly keeping up with social media and changing their strategies.

8. This next one has expert guests each week and inject a ton of humor into their show. I love people who don’t take themselves or their podcast too seriously. I’m talking about The Friday Hangout with Janet Fouts, Adam Helweh and Steve Farnsworth. They are very informative when it comes to branding, PR and social media. You can listen in at: http://www.TheFridayHangout.com

9. Social Media Unscrambled was probably the first podcast I started listening to when I got into the field. Chris Curran & David Deutsch have an interactive radio show and podcast that helps social media make sense. They discuss trends, features and give tips for direct social platforms. They hear interviews with bloggers and experts and also answer your questions. Check them out here: http://www.SocialMediaUnscrambled.com

10. Last but not least, I suggest Marketing Over Coffee with your hosts Chris Penn and John Wall. I love coffee personally; I could drink a pot by myself. In digital marketing, who doesn’t love coffee though? What makes these two different is that they share marketing tips in chunks so you can down your cup of Joe and get on with your day. They discuss a lot with industry leaders and focus on tech as well. Have a cup with them here: http://www.MarketingOverCoffee.com

There you have it. Do you have any to add to this list that I may have missed? I’d love to hear from you.

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Kraus Marketing & Habitat For Humanity Charity Event

Kraus Marketing & Habitat For Humanity Present: “Giving Tuesday”

November 15th, 2014 — Morristown, NJ — On December 2nd, Kraus Marketing is holding a non-profit, donation raising, networking event at their offices located at 4 Spring Street, Morristown, NJ from 5:30-9:00pm.

The event is to raise money for the Morris Chapter of Habitat For Humanity. #GivingTuesday is a large social-media event that is taken place on December 2nd to help raise awareness about donating and giving back to those less fortunate. Kraus Marketing has partnered with Habitat for Humanity to help raise money and spread awareness about their mission.

The cost of the event is a $25 dollar donation done at the door or online at https://amplify.ampyourgood.com/user/campaigns/861. Space is limited and spots will only be held when accompanied by donation, so RSVP now to reserve your space today. Light fair and cocktails will be served. Companies interested in corporate sponsorship with Habitat for Humanity will be able to learn more during the event as well.

About Giving Tuesday: It’s a simple idea. Just find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. Join us and be a part of a global celebration of a new tradition of generosity. (www.GivingTuesday.org)

About Habitat for Humanity: Through the work of Habitat, thousands of low-income families have found new hope in the form of affordable housing. Churches, community groups and others have joined together to successfully tackle a significant social problem―decent housing for all.

Today, Habitat has helped build or repair more than 800,000 houses and served more than 4 million people around the world. (www.Habitat.org)

About Kraus Marketing: Kraus Marketing is a full service marketing and advertising agency focused on tradition and digital media, web design, branding, SEO, PPC and social media. (www.KrausMarketing.com)

Media Contact:

Christopher Kerney

Office: (973) 998-5742

Cell: (862) 345-7474

CKerney@KrausMarketing.com

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Montclair Business Partnership To Host Charity & Networking Event

FOR IMMEDIATE RELEASE

Press Contact:

Christopher Kerney

(201) 407-7305

CKerney@KrausMarketing.com

Montclair Business Partnership To Host Charity & Networking Night

Morristown, New Jersey – October 8th, 2014 – On Thursday, October 23rd, the Montclair Business Partnership (MBP) is hosting a charity and networking night to raise money for the Human Needs Food Pantry. The event is being held at Just Jakes (30 Park Street, Montclair, New Jersey) from 6:00pm to 9:00pm with a $20 donation admission at the door.

The night of the event there will be a Chinese Auction including two tickets to the New Jersey Devils, a $100 gift basket and flat screen TV. With a donation, one ticket will be included and more can be purchased on site. All benefiting the Human Needs Food Pantry, a local non-profit organization in Montclair that provides food, clothing and other services to those in need in Montclair and neighboring communities in Essex County.

Sponsorships are available for any companies in the area looking to make a donation. Sponsorship starts at $100 dollars for a donation and includes 2 tickets for 2 people within the organization to attend the event. There will also be the sponsor’s logo on a banner, which will be displayed at the event. Checks can be made to cash or directly to the Human Needs Food Pantry.

Upon conclusion of the event, the Montclair Business Partnership will present the Human Needs Food Pantry with a large, ceremonial check.

For questions regarding sponsorships, feel free to call MBP’s co-founder, Joseph Giovannoli at (201) 693-1072.

About Montclair Business Partnership: The Montclair Business Partnership is a lead-generating group of professionals who aim to help the Montclair community through business growth and charitable acts of kindness.

About Human Needs Food Pantry: Since 1982, the Human Needs Food Pantry has provided food, clothing, and other services to people in need who live in Montclair and neighboring communities in Essex County. (www.HumanNeedsFoodPantry.org)

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Interviewing in the Digital Age

Yesterday,  I went on an interview for a new position. Before I went, the hr manager emailed me and said “please be sure to bring a portfolio with samples of your work.” This is a reasonable request as before a company hires you, they want to see what you’re made of. This caused me to come up with some advice to share for other people interviewing as I am:

1. Be different than your competitor. 

Like I mentioned, I was told to bring my portfolio of work. I did. I took it one step further though and I brought my iPad to supplement my work as well. Now, the hr manager was able to look at my writing samples (press releases, blog postings, etc.) through my portfolio. Thinking ahead though, I was able to show her the outdoor media campaign that I had created at one of my last jobs. The benefit of this is that she got to see the billboard in its bright colors and get a feel for what it looked like besides for it just being on paper. I was able to explain that this was a concept I created, took the initiative on and was able to run with. My prior company had never had an outdoor media campaign before and I got to showcase my work right off of their website.

2. Anticipate your future employers needs.

I was going for a social media/pr coordinator position. Before my interview, I checked out their press releases and different social media channels. During my interview, I mentioned that I had looked at them and I had some ideas on how I could improve the channels ROI and help create a bigger buzz for them. The hr manager then asked me what I would have done different. I told her that there was nothing I would do different, as the person who had this job held it for three years, left on good standing and I didn’t want to offend them. I mentioned that they built a great foundation and knowing myself, I explained the areas that I could help improve on and make them better for the company as a whole.

3. Why does this company stand out to you?

When interviewing with the hr manager, she mentioned to me that the company has a lot of “social responsibility” and they are very proud of that. I instinctively put my hand up to my chest and smiled and she noticed and said “social responsibility moves you, doesn’t it?” This was the perfect opening where I could talk about my philanthropy work that I did in college with Relay for Life, Centre County PAWS (the local animal shelter) and of course my work with THON (Penn State’s dance marathon that raises money for kids with cancer). I had also mentioned to her that I read about the environmental awards they had received for their outstanding work.

4. Get a personal feel from the interviewer.

I always remind my friends that interviews are a two-way street. Not only are you looking to start fresh but the company is also looking to add to their company as well. I remind friends that they need you as much as you need them. I also tell my friends to get a personal feel for the company. When the hr manager asked me “What questions do you have for me,” I responded with the usual questions about the job making sure I understood what was being asked of me. I went on to ask her “What do you like most about working here?” She seemed a little taking back as if no one had ever asked her that before. I said to her, “You’re my link to this company and I like to get a feel of what other people in the company think of where they work.” That made her smile and she was able to give me a lot of insight about the company. 

5. Always do a through follow-up.

I always make sure to ask for a business card or a method to follow up with. I know it sounds like an obvious point but I have friends who didn’t know that they should send a follow-up email or phone call to thank the interviewer for their time and to leave an impression. I always send an email with just some follow-up points on things we talked about and why I think I would be the right person for the job. I also always make sure to mention something in the interview that matters to me: i.e.- social responsibility, so that when the hr manager talks about me to the department head, she has something to say like “oh, he knew a lot about our environmental award and was excited to help bring that to the next level.”

What other advice would you offer those interviewing?

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Starting My Own Company

When I was a young boy, I always had the dream of owning my own company. Never did I think that before the age of 30, I would be doing so. I had the opportunity to work with a great web designer and some have some excellent clients to do some work for. All the pieces seemed to fall into place and thus I started X3 Media.

Business is not as easy as it seems. I would like to go through and point out a few things about successful people and people who have the drive that not everyone knows.

The first thing I would like to point out is that success takes time. A person has to know what they want and go for it. Don’t be worried about falling down a few hundred times because that is the only way to fix what you are doing wrong. Trust me, you will do things wrong. I do them wrong all the time and I’ve been in the field for a while. It’s part of growing professionally and knowing not to make the same mistake again.

Also, you are going to make mistakes. Own up to them and most of all, learn form them so that next time you don’t mistake the same mistake. Whether it be a mistake with a co-worker, your boss or in the work that you do, learn what you did wrong and how you can correct it. Early on in my career, I got busted applying for jobs from my work account. I was young and barely out of college. It wasn’t a job I wanted but I was broke and needed the money. Let’s just say, I wasn’t fired but I wasn’t going last there much longer. I found a new job and that was that.

Another big point about running your own business or working for someone else is that you aren’t the perfect fit for everyone and you shouldn’t try to be. Some clients that you may meet won’t be the perfect client for you. They may not have enough money for you to work for them or they may ask for too much for what they are willing to give you. You need to figure out what your own worth is and when to say ‘no’ to a client who just doesn’t work out. Do yourself a favor and find out what your own worth is. What will keep you afloat in your current situation? What will allow you to move up in life? Ask yourself these questions, make lists and take the time to figure it out. You aren’t the perfect fit for every client and sometimes you are better off waiting for the right one to come along instead of just taking one.

You will know what feels right. You will find out through experience what works and what doesn’t. The biggest thing you can do for yourself is to learn what you can from some influencers, ask a ton of questions and make sure that you are constantly learning. Social media and public relations are always changing due to new apps and products. Stay on top of it and talk to those “higher ups” that you trust and can learn from.

And with all of that, X3 Media was born. It’s no where near what I have planned for it but it’s a start. That’s all that I needed, a start.Image